Ad Agencies Don’t Need UX Designers
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
“Instead of seeking to own and prescribe a singular experience, we must strive to adapt to the peculiarities and nuances of human behavior”, writes Jon Kolko.
Alvar Aalto once said that nothing is as dangerous in architecture as dealing with separated problems. This is something that we often struggle with in our work in digital advertising. Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems [...]
I had a great time at Idea09 (and from what I’m hearing, so did everybody else). Thanks to the organizers and all the fabulous people – new and old friends – that I got to meet. I tweeted and took pictures and notes and drew sketches during the conference, and I’m working on putting together [...]
I was happy to find this article by Andrew Maier at UX Booth last week. Happy because it touches on a topic that I’ve struggled with once I began working in Canada two years ago. In my past in Europe, I was a Concept Designer, and my role was very close to a UXD-oriented ACD/CD. [...]
There have been plenty of useful articles in Smashing Magazine lately, from a Google Analytics guide to best practices in social network design. But the latest one to hit my radar is this: “How to Create Your First iPhone Application.” It goes from idea to necessary tools to research and sketching and programming. Submitting your [...]
Whitney Hess lists the ten best user experience design blogs. Alexander Baxevanis gives a list of five free UXD tools. And Bradley Hebdon names 20 UX books ‘you should own‘. What would be your own list of the ten best UXD blogs? Do you have all the books that Bradley lists? Karri Ojanen
Afshan Kirmani recently wrote an article for UXmatters on including recommendations in user interfaces to enhance motivation. I highly recommend the post – it’s a great read with plenty of examples on how and where to give recommendations.
It’s been quite a while since I wrote the first part of this post, so I figure it’s good time to bring out the second part now. The timing seems good, now that GTA transit has just got its first significant injection of funding in a long while. Without further a due, here’s my second [...]
Those of you who don’t live in Toronto can probably skip this post. This post isn’t about online information architecture. It is a bit about marketing and communication strategies, but not about mobile or semantic web, or social networks, really. But it is definitely about user experience. This post is inspired by a colleague at [...]
Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »