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The Power of Credit

What Twitter should’ve gone for instead of its recently announced advertising model: a trading system for its users.


Common Sense in the Digital Age

11 things I wish were more commonly shared and understood in this industry.


Living Off Craigslist

Have you ever tried living entirely off Craiglist?


Out of the Ups and Downs of Campaign Making

Platforms rooted in utility and enabled by technology offer a great opportunity for fostering sustainable growth.


There is No Division

Smart brands move away from channel-based thinking.


Recipe for Success: Keep Up Your Connection to the Ground Level

Jyri Engeström, Product Manager at Google who found his way there by co-developing the microblogging service Jaiku and selling it to the search engine giant in 2007, says that without a hands on approach to its business on all levels of management, the company will lose its touch with the reality. Sounds rather obvious, doesn’t [...]


Too much Twitter?

Toronto was truly embraced by different conferences and events this week. There was the Information Architecture Institute’s Idea09 for information architects, social media and interaction designers, and Mobile Innovation Week for several events including Mobile Media World. There was also CaseCamp for everyone interested in social media and “the nuances of Internet culture”, as the [...]


We are close to something big

At the Nokia World event in Barcelona, Nokia today unveiled the new N97 ‘mobile computer’, as the company calls it. The feature list of the device, which combines a touchscreen and a QWERTY keybord, easily tops the iPhone’s features, with 32 Gb of inbuilt memory (expandable up to 48 Gb), 5 megapixel camera capable of [...]


It’s all about the niche

As an answer to Mr. Tweet‘s Twitter-celebrity-lists I think, TwiTip’s Darren Rowse has asked people to construct their own Top 10 Must Follow lists as it relates to their own niche. I just posted mine on the site, and here it is too – my top 10 of UXD/IA/IxD people and web strategists (in no [...]


From industrial marketing to social marketing

Graeme Wood has put together an excellent, comprehensive roundup of what’s happened in marketing and communications, where are we coming from and where are we headed. From the value of a brand in mass marketing to the value of a brand in the world of social media, recommendation and reputation. You can read the whole [...]


About Conceptology

Conceptology is the personal blog of Karri Ojanen, a senior experience architect, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to wireframing. . Subscribe via RSS »