Creating Conversation in Copy
Conversational writing makes you sound more natural and genuine.
Marketing
Ad Agencies Don’t Need UX Designers
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
Digital (Advertising) in the Nordics
We can’t create something new by just taking the old and adding a new layer to it.
Don’t Separate the Problems, or You’ll Mess Up the Solution
Alvar Aalto once said that nothing is as dangerous in architecture as dealing with separated problems. This is something that we often struggle with in our work in digital advertising. Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems [...]
Campaigns to games
Jonathan Salem Baskin is the author of a book called “Branding Only Works on Cattle.” I haven’t read the book yet, but I’ve checked the foreword and Jonathan’s blog, and I’m particularly fascinated by what Jonathan says about games and branding. Games, and namely video games, are addictive. Just look at the Nintendo Wii craze, [...]
From industrial marketing to social marketing
Graeme Wood has put together an excellent, comprehensive roundup of what’s happened in marketing and communications, where are we coming from and where are we headed. From the value of a brand in mass marketing to the value of a brand in the world of social media, recommendation and reputation. You can read the whole [...]
"Social networks were thought to be the way to outsource desire fabrication…"
“…to consumers themselves. To some degree they will do so. But in this age of individuality it will be the ego-centric wish that will be the more powerful driver of demand. “If I can dream it, I can have it.” Wish-based consumables are ego-centric: they are about my impulses based on the pleasure principle.” I [...]
We’re still learning, pt 4
I took a little break from giving presentations to people at the office about information architecture and the IA’s role, but this coming week I’m starting again. I’ve created a modified, new version of my presentation – this time trying a bit more visual, yet simple ways of showing what the basic process and its [...]
Defining the role of a marketing IA
In the last couple of days there’s been a big debate on the IAI mailing list about the definition of ‘information architecture’ (again), and partly that prompted me to think of the definition of my own role (again), working as an “information architect” (that is, officially, my title) at an advertising agency. Information architecture (IA) [...]
What’s in the video?
Remember a situation when you were watching a cool movie, a music video or just a short clip on YouTube, and you saw someone in the video wearing the coolest pants, putting on the best song or using a really awesome product? Well, maybe you, as a consumer, don’t actually remember so many of those [...]