Random header image at Conceptology

Concept design

User Experience Designer vs. Creative Director

I was happy to find this article by Andrew Maier at UX Booth last week. Happy because it touches on a topic that I’ve struggled with once I began working in Canada two years ago. In my past in Europe, I was a Concept Designer, and my role was very close to a UXD-oriented ACD/CD. [...]


Campaigns to games

Jonathan Salem Baskin is the author of a book called “Branding Only Works on Cattle.” I haven’t read the book yet, but I’ve checked the foreword and Jonathan’s blog, and I’m particularly fascinated by what Jonathan says about games and branding. Games, and namely video games, are addictive. Just look at the Nintendo Wii craze, [...]


Crayon Physics

Crayon Physics is quite an ingenious little video game, in which the player guides a ball to a goal point, not by directly controlling the ball, but by drawing shapes (for example, ramps that allow the ball to roll from one platform to another, or objects that block and “guide” the ball) with the mouse, [...]


From industrial marketing to social marketing

Graeme Wood has put together an excellent, comprehensive roundup of what’s happened in marketing and communications, where are we coming from and where are we headed. From the value of a brand in mass marketing to the value of a brand in the world of social media, recommendation and reputation. You can read the whole [...]


Somebody else’s phone

My cell phone stores personal and business contacts, my calendar, messages, notes, important applications, photos and video clips. What if I lost it and someone else found it, and decided to take a peek? He could browse through a big part of my life. Nokia’s new campaign Somebody Else’s Phone plays with that idea. It [...]


Aha!

I just discovered now that at the end of September, Victor Lombardi wrote a great article about Concept Design – “a missing step in our design process.” I find it particularly interesting because of the differences I’ve experienced in my roles as “Concept Designer” in Finland and “Information Architect” here in Canada. My experience here [...]


Defining the role of a marketing IA

In the last couple of days there’s been a big debate on the IAI mailing list about the definition of ‘information architecture’ (again), and partly that prompted me to think of the definition of my own role (again), working as an “information architect” (that is, officially, my title) at an advertising agency. Information architecture (IA) [...]


About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »