The Don Drapers of Today
Those who understand user experience and interaction design are the new creative department for agencies.
Concept design
Strategy vs. Tactics
Whether your organization is new to digital or already utilizes a range of digital properties, how thought out is your strategy? Are you focusing much time and energy on individual tactics, without being able to discern the bigger picture?
The Power of Credit
What Twitter should’ve gone for instead of its recently announced advertising model: a trading system for its users.
Common Sense in the Digital Age
11 things I wish were more commonly shared and understood in this industry.
Out of the Ups and Downs of Campaign Making
Platforms rooted in utility and enabled by technology offer a great opportunity for fostering sustainable growth.
UXD in Advertising, Part 2
Agencies entering the digital era need to dare to truly rethink their models.
Ad Agencies Don’t Need UX Designers
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
Focus on Framework Instead of Control
“Instead of seeking to own and prescribe a singular experience, we must strive to adapt to the peculiarities and nuances of human behavior”, writes Jon Kolko.
Don’t Separate the Problems, or You’ll Mess Up the Solution
Alvar Aalto once said that nothing is as dangerous in architecture as dealing with separated problems. This is something that we often struggle with in our work in digital advertising. Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems [...]
Recipe for Success: Keep Up Your Connection to the Ground Level
Jyri Engeström, Product Manager at Google who found his way there by co-developing the microblogging service Jaiku and selling it to the search engine giant in 2007, says that without a hands on approach to its business on all levels of management, the company will lose its touch with the reality. Sounds rather obvious, doesn’t [...]