The Power of Credit
What Twitter should’ve gone for instead of its recently announced advertising model: a trading system for its users.
Concept design
Common Sense in the Digital Age
11 things I wish were more commonly shared and understood in this industry.
Out of the Ups and Downs of Campaign Making
Platforms rooted in utility and enabled by technology offer a great opportunity for fostering sustainable growth.
UXD in Advertising, Part 2
Agencies entering the digital era need to dare to truly rethink their models.
Ad Agencies Don’t Need UX Designers
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
Focus on Framework Instead of Control
“Instead of seeking to own and prescribe a singular experience, we must strive to adapt to the peculiarities and nuances of human behavior”, writes Jon Kolko.
Don’t Separate the Problems, or You’ll Mess Up the Solution
Alvar Aalto once said that nothing is as dangerous in architecture as dealing with separated problems. This is something that we often struggle with in our work in digital advertising. Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems [...]
Recipe for Success: Keep Up Your Connection to the Ground Level
Jyri Engeström, Product Manager at Google who found his way there by co-developing the microblogging service Jaiku and selling it to the search engine giant in 2007, says that without a hands on approach to its business on all levels of management, the company will lose its touch with the reality. Sounds rather obvious, doesn’t [...]
User Experience Designer vs. Creative Director
I was happy to find this article by Andrew Maier at UX Booth last week. Happy because it touches on a topic that I’ve struggled with once I began working in Canada two years ago. In my past in Europe, I was a Concept Designer, and my role was very close to a UXD-oriented ACD/CD. [...]
Campaigns to games
Jonathan Salem Baskin is the author of a book called “Branding Only Works on Cattle.” I haven’t read the book yet, but I’ve checked the foreword and Jonathan’s blog, and I’m particularly fascinated by what Jonathan says about games and branding. Games, and namely video games, are addictive. Just look at the Nintendo Wii craze, [...]