Out of the Ups and Downs of Campaign Making
Platforms rooted in utility and enabled by technology offer a great opportunity for fostering sustainable growth.
Campaigns
There is No Division
Smart brands move away from channel-based thinking.
Somebody else’s phone
My cell phone stores personal and business contacts, my calendar, messages, notes, important applications, photos and video clips. What if I lost it and someone else found it, and decided to take a peek? He could browse through a big part of my life. Nokia’s new campaign Somebody Else’s Phone plays with that idea. It [...]
What goes in your Great Pockets?
If you haven’t already heard of Great Pockets, check it out now. The site is the wonderful work of Farfar, and while it’s technically just another example of a great interactive video experience, it’s so witty, well done and clear that it works even better than many other good examples in the same category.
Welcome to EfficienCity
“It’s clean, it’s efficient – and it’s possible. While the government dithers, people on the ground are bringing green energy solutions to towns across the UK.” Check out Greenpeace UK’s EfficienCity for some good stuff and a whiff of fresh air. The website‘s pretty well done, too.
Roll the Dice
Get the Glass is a campaign site for the California Milk Processor Board, and an excellent attempt at mixing the idea of a board game with clever, well crafted visuals online. Fun and interesting, and I think it’s the first of its kind that I have seen – really a great mixture of different elements [...]
The Passenger
Even though the game seems to be doing something funny today, I think The Passenger, the campaign site for Nokia’s multimedia car kit/GPS navigator, is very well done. Check it out for yourself – I spent quite a bit of time yesterday driving down the streets of Paris. Karri Ojanen
Reality Web
The home appliances company Electrolux will soon start a reality TV-based web campaign called Kitchen Stage in Finland. In Kitchen Stage, web surfers can follow the life of an ordinary family, whose kitchen has been equipped with the latest Electrolux appliances. The family was chosen from 112 applicants earlier this month, and the idea is [...]
Automated News Broadcast
News at Seven is a service that automatically generates a virtual newscast pulled from stories, images, videos and blogs from the web, all linked by a common news topic. In other words, it’s RSS-enabled news and blog articles read to you by a computer-generated news anchor. While I myself am not so fascinated by how [...]
Concepts That Power Campaigns
Those of you who live in Finland are perhaps well familiar with the YTV Journey Planner, which is a door-to-door planner that gives you advice on the best public transport connection to your destination within the Helsinki region, and its “big sister,” Matka.fi, which is a similar tool for the whole country. While the YTV [...]