The Internet Alphabet in Canada
Instead of Amazon, A is for Air Canada, and C is for Canadian Tire.
Analytics
Websites that adapt to users
Researches at MIT’s Sloan School of Management claim that morphing a website to suit different types of visitors could increase the site’s sales by about 20 percent, Erica Naone writes in this recent article on MIT’s TechnologyReview. The idea of having the website to automatically adapt to each visitor and display slightly different pages for [...]
The New Google Analytics…
I’ve heard quite a few people say good things about the new Google Analytics interface, but I think I’m sad to see the old one go. After having tested the cool new UI a couple of times I went back to the old one and now I’m just waiting for July 18th, after which the [...]
Smile, You’re on Camera!
Now that everybody is all about Google Analytics, a service called Tape Failure comes and adds another level to monitoring user activity. With Tape Failure, webmasters and marketers can watch actual user activity on their website. Tape Failure enables people to record user activity as they browse on a website. Like Google Analytics, Tape Failure [...]