UXD in Advertising, Part 2
Agencies entering the digital era need to dare to truly rethink their models.
Advertising
Ad Agencies Don’t Need UX Designers
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
Digital (Advertising) in the Nordics
We can’t create something new by just taking the old and adding a new layer to it.
Don’t Separate the Problems, or You’ll Mess Up the Solution
Alvar Aalto once said that nothing is as dangerous in architecture as dealing with separated problems. This is something that we often struggle with in our work in digital advertising. Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems [...]
User Experience Designer vs. Creative Director
I was happy to find this article by Andrew Maier at UX Booth last week. Happy because it touches on a topic that I’ve struggled with once I began working in Canada two years ago. In my past in Europe, I was a Concept Designer, and my role was very close to a UXD-oriented ACD/CD. [...]
Campaigns to games
Jonathan Salem Baskin is the author of a book called “Branding Only Works on Cattle.” I haven’t read the book yet, but I’ve checked the foreword and Jonathan’s blog, and I’m particularly fascinated by what Jonathan says about games and branding. Games, and namely video games, are addictive. Just look at the Nintendo Wii craze, [...]
From industrial marketing to social marketing
Graeme Wood has put together an excellent, comprehensive roundup of what’s happened in marketing and communications, where are we coming from and where are we headed. From the value of a brand in mass marketing to the value of a brand in the world of social media, recommendation and reputation. You can read the whole [...]
"Social networks were thought to be the way to outsource desire fabrication…"
“…to consumers themselves. To some degree they will do so. But in this age of individuality it will be the ego-centric wish that will be the more powerful driver of demand. “If I can dream it, I can have it.” Wish-based consumables are ego-centric: they are about my impulses based on the pleasure principle.” I [...]