The Power of Credit
What Twitter should’ve gone for instead of its recently announced advertising model: a trading system for its users.
Advertising
Common Sense in the Digital Age
11 things I wish were more commonly shared and understood in this industry.
Services is the New Advertising
The opportunity with interactive media is in building compelling, complex, and useful (marketing) machines that convince the audience of the utility of the end product.
Creating Conversation in Copy
Conversational writing makes you sound more natural and genuine.
Out of the Ups and Downs of Campaign Making
Platforms rooted in utility and enabled by technology offer a great opportunity for fostering sustainable growth.
The Shape of Things to Come
The introduction of every new device and UI increases the need for scalable solutions, ideas and execution.
There is No Division
Smart brands move away from channel-based thinking.
UXD in Advertising, Part 2
Agencies entering the digital era need to dare to truly rethink their models.
Ad Agencies Don’t Need UX Designers
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
Digital (Advertising) in the Nordics
We can’t create something new by just taking the old and adding a new layer to it.