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User Experience Designer vs. Creative Director

I was happy to find this article by Andrew Maier at UX Booth last week. Happy because it touches on a topic that I’ve struggled with once I began working in Canada two years ago. In my past in Europe, I was a Concept Designer, and my role was very close to a UXD-oriented ACD/CD. [...]


From industrial marketing to social marketing

Graeme Wood has put together an excellent, comprehensive roundup of what’s happened in marketing and communications, where are we coming from and where are we headed. From the value of a brand in mass marketing to the value of a brand in the world of social media, recommendation and reputation. You can read the whole [...]


Before the start of a new week

It’s winter time in Ontario again (thanks to that, I didn’t miss my brunch today), and tomorrow marks the first day in my new job as Sr. Information Architect at Organic here in Toronto. Though the time I spent at Publicis Modem as IA, helping to build an agile digital team at the traditional mass [...]


We’re still learning, pt 4

I took a little break from giving presentations to people at the office about information architecture and the IA’s role, but this coming week I’m starting again. I’ve created a modified, new version of my presentation – this time trying a bit more visual, yet simple ways of showing what the basic process and its [...]


We’re still learning, pt 3

Half inspired by Google’s Chrome comics, half by T. Scott Stromberg’s sketch notes from Adaptive Path’s UX Week, I attached a comic-like drawing to this article. The drawing includes some of the sentences I hear often at the office from the mouths of different members of the team, including my own. Previously, in my first [...]


About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »