The Don Drapers of Today
Those who understand user experience and interaction design are the new creative department for agencies.
Ad agencies
Common Sense in the Digital Age
11 things I wish were more commonly shared and understood in this industry.
Services is the New Advertising
The opportunity with interactive media is in building compelling, complex, and useful (marketing) machines that convince the audience of the utility of the end product.
The Shape of Things to Come
The introduction of every new device and UI increases the need for scalable solutions, ideas and execution.
UXD in Advertising, Part 2
Agencies entering the digital era need to dare to truly rethink their models.
Ad Agencies Don’t Need UX Designers
In the digital era, ad agencies need a new breed of creative directors: concept designer types, who are well versed in strategy, UXD, technology and creative.
Digital (Advertising) in the Nordics
We can’t create something new by just taking the old and adding a new layer to it.
Don’t Separate the Problems, or You’ll Mess Up the Solution
Alvar Aalto once said that nothing is as dangerous in architecture as dealing with separated problems. This is something that we often struggle with in our work in digital advertising. Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems [...]
Recipe for Success: Keep Up Your Connection to the Ground Level
Jyri Engeström, Product Manager at Google who found his way there by co-developing the microblogging service Jaiku and selling it to the search engine giant in 2007, says that without a hands on approach to its business on all levels of management, the company will lose its touch with the reality. Sounds rather obvious, doesn’t [...]
Who needs to lead advertising?
Over the past week, there have been two interesting posts on AdAge on the question whether digital agencies are yet ready to lead the planning and development of advertising. The first one by Ana Andjelic offers some good views and a provocative starting point to the discussion. But it also does more than its fair [...]