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Archive for February, 2010

Services is the New Advertising

The opportunity with interactive media is in building compelling, complex, and useful (marketing) machines that convince the audience of the utility of the end product.

Creating Conversation in Copy

Conversational writing makes you sound more natural and genuine.

About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »