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The Internet Alphabet in Canada

January 27th, 2010 |  Published in Analytics  |  1 Comment

The New York Times put together an interesting list earlier this week. It’s a list of 26 sites that have the distinction of being the first suggestion that Google search gives for each letter of the alphabet. A is for Amazon, F is for Facebook, O is for Office Depot. It’s the corporate alphabet of the Internet era, according to what the majority of people search for on Google.

NYT’s list is the American list, based on Google.com. But what does the list look like in other countries? @skrubu looked at the suggestions that Google.fi gives and put together the list for Finland. I decided to do the same for Google.ca, and so here is the Canadian list:

A – Air Canada
B – Best Buy Canada
C – Canadian Tire
D – Dictionary.com
E – ebay
F – Facebook
G – Gmail
H – Hotmail
I – Ikea
J – Jobbank (government site)
K – Kijiji
L – London Drugs
M – Mapquest
N – NHL
O – OSAP (Ontario Student Assistance Program)
P – Plentyoffish.com
Q – quotes
R – Rogers
S – sports quotes
T – TD Canada Trust
U – Urban Dictionary
V – VIA Rail
W – The Weather Network
X – XSCargo
Y – YouTube
Z – Zellers

Unlike the Finnish list, the beginning of the Canadian alphabet bears a lot of similarity to the American list. But then things change: for I the first suggestion is Ikea, J is for Jobbank, a Canadian government site, and O is the Ontario Student Assistance Program. Interestingly, the only bank that makes it to the list is TD, and not RBC, Scotiabank, or CIBC. N is for NHL. And the online dating site Plenty Of Fish shows up for P instead of Pandora which appears on the American list.

I would be interested in seeing what the same list looks like in Spain, in the UK, in Germany, in Japan, in Russia. Anyone want to put those together?

Karri Ojanen

About the author

I have over a decade of experience working in digital media, advertising, and digital and social product design first as graphic designer and art director, and then as concept designer - a role very similar to a creative director, but with a stronger focus on user experience design and marketing strategy. I've also worked as project manager, managing projects for clients like Nokia, the world's largest manufacturer of mobile phones. I have gained experience in three different countries on three different continents: Finland, The United Arab Emirates, and Canada. Currently, I work as a Senior Experience Architect at Organic, Inc in Toronto, Canada. I work together with other strategists, creative directors, writers, designers and developers to create experiences that deliver exceptional value to clients and their customers.


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About Conceptology

Conceptology is the personal blog of Karri Ojanen, a senior experience architect, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to wireframing. . Subscribe via RSS »

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