Alvar Aalto once said that nothing is as dangerous in architecture as dealing with separated problems. This is something that we often struggle with in our work in digital advertising. Much as a result of the waterfall model and the general legacy of the industrial era production line mentality, we tend to separate the problems [...]
Jyri Engeström, Product Manager at Google who found his way there by co-developing the microblogging service Jaiku and selling it to the search engine giant in 2007, says that without a hands on approach to its business on all levels of management, the company will lose its touch with the reality. Sounds rather obvious, doesn’t [...]
Over the past week, there have been two interesting posts on AdAge on the question whether digital agencies are yet ready to lead the planning and development of advertising. The first one by Ana Andjelic offers some good views and a provocative starting point to the discussion. But it also does more than its fair [...]
Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »
