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Archive for January, 2009

25+ ways to make TTC the better way, pt 1

Those of you who don’t live in Toronto can probably skip this post. This post isn’t about online information architecture. It is a bit about marketing and communication strategies, but not about mobile or semantic web, or social networks, really. But it is definitely about user experience. This post is inspired by a colleague at [...]


Campaigns to games

Jonathan Salem Baskin is the author of a book called “Branding Only Works on Cattle.” I haven’t read the book yet, but I’ve checked the foreword and Jonathan’s blog, and I’m particularly fascinated by what Jonathan says about games and branding. Games, and namely video games, are addictive. Just look at the Nintendo Wii craze, [...]


The number is seven

Internet meme: Seven Random Things About You Happy New Year! I’ve been tagged by Marta Strickland, who was tagged by Stacy Lukas, who was tagged by Ken Burbary, who was tagged by… (yes, this is a chain letter type of thing) to list seven random things about myself. The way this whole thing works is [...]


About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »