"Social networks were thought to be the way to outsource desire fabrication…"
November 9th, 2008 | Published in Advertising, Marketing, Social media, Social networking
“…to consumers themselves. To some degree they will do so. But in this age of individuality it will be the ego-centric wish that will be the more powerful driver of demand. “If I can dream it, I can have it.” Wish-based consumables are ego-centric: they are about my impulses based on the pleasure principle.”
I like this post by Jokko, and I’m looking forward to seeing the visualization of this he plans to do. Read the full post here.
About the author
I’m an interaction designer, information architect, strategist and creative lead, multi-skilled and versed in creative, strategy and technology. I’m also known as an electronic musician who has traveled the world from Tampere to Tokyo. I earned my experience as art director, concept designer and creative director in Scandinavia, praised for its award-hoarding digital agencies, then went on to work in the Middle East, the United States, and Canada. Currently, I work as Interaction Design Director at R/GA as well as a freelance interaction designer and information architect. My work has been awarded with national and international awards.
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