"Social networks were thought to be the way to outsource desire fabrication…"
November 9th, 2008 | Published in Advertising, Marketing, Social media, Social networking
“…to consumers themselves. To some degree they will do so. But in this age of individuality it will be the ego-centric wish that will be the more powerful driver of demand. “If I can dream it, I can have it.” Wish-based consumables are ego-centric: they are about my impulses based on the pleasure principle.”
I like this post by Jokko, and I’m looking forward to seeing the visualization of this he plans to do. Read the full post here.
About the author
I have over a decade of experience working in digital media, advertising, and digital and social product design first as graphic designer and art director, and then as concept designer - a role very similar to a creative director, but with a stronger focus on user experience design and marketing strategy. I've also worked as project manager, managing projects for clients like Nokia, the world's largest manufacturer of mobile phones. I have gained experience in three different countries on three different continents: Finland, The United Arab Emirates, and Canada. Currently, I work as a Senior Experience Architect at Organic, Inc in Toronto, Canada. I work together with other strategists, creative directors, writers, designers and developers to create experiences that deliver exceptional value to clients and their customers.
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