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What ever happened to Fidg’t?

November 6th, 2008 |  Published in Mobile, Social media, Social networking

KillerStartups and several other sites featured Fidg’t, developed by the LA-based company Protohaus, as a very promising new tool last year. Fidg’t is a “social networking address book” that promised to help users to aggregate all of their social networking sites and group them into meta contacts. In other words, put all your friends from different networks together, on one account.

And then, with the Fidg’t Visualizer, users could bring together all of their contacts’ media and explore recently posted media files on everybody’s accounts. And with a Fidg’t-supported mobile phone, you could chat, upload photos, and browse through your network.

Sounds great, huh? But a year later, Fidg’t still supports only a handful of social networking services: Flickr, Last.Fm, AIM and MSN Messenger. The list of supported mobile devices is also short, and includes only a couple of Nokia Nseries phones. For users who set up a Fidg’t account but then want to delete it, the only way of doing so is by sending an e-mail to Fidg’t. With a service that looks so undeveloped that sounds a bit dodgy to me, after giving all my user account data to the service.

Too bad. It’s an interesting service that could go much further. Hopefully the development team will still pick it up and and continue their work one day.

About the author

I have over a decade of experience working in digital media, advertising, and digital and social product design first as graphic designer and art director, and then as concept designer - a role very similar to a creative director, but with a stronger focus on user experience design and marketing strategy. I've also worked as project manager, managing projects for clients like Nokia, the world's largest manufacturer of mobile phones. I have gained experience in three different countries on three different continents: Finland, The United Arab Emirates, and Canada. Currently, I work as a Senior Experience Architect at Organic, Inc in Toronto, Canada. I work together with other strategists, creative directors, writers, designers and developers to create experiences that deliver exceptional value to clients and their customers.


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About Conceptology

Conceptology is the personal blog of Karri Ojanen, a senior experience architect, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to wireframing. . Subscribe via RSS »

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