More ways to go green
November 6th, 2008 | Published in Community
Canada’s public broadcaster CBC has joined the green forces, interestingly teaming up with Cisco (Canada) to launch a national environmental movement, One Million Acts of Green (OMAoG) (why do I hear Dr. Evil’s voice in my head every time someone starts to say “one million…”) The OMAoG site joins the list of other, similar Canadian sites like David Suzuki “sponsored” powerWISE and the Ontario Ministry of Environment’s Add It Up. The David Suzuki Foundation is one of the partners of OMAoG as well.
I haven’t had time to properly go through the OMAoG site yet, but it looks quite similar to powerWISE in its community building efforts. The layout looks slightly cluttered, but the user base seems to have started building up very quickly and I like the messaging on the site. CBC’s role in promoting the movement, according to an article in this month’s Strategy Magazine, is to feature teaser ads and 30-second spots with “celebrities and green experts” (of course – but is Mike Myers one of them? “One million dollars… I mean acts”). If only we could now get the newly elected Conservative government of Canada to do more to build more modern, cleaner infrastructure to help Canadians curb their emissions…
About the author
I’m an interaction designer, information architect, strategist and creative lead, multi-skilled and versed in creative, strategy and technology. I’m also known as an electronic musician who has traveled the world from Tampere to Tokyo. I earned my experience as art director, concept designer and creative director in Scandinavia, praised for its award-hoarding digital agencies, then went on to work in the Middle East, the United States, and Canada. Currently, I work as Interaction Design Director at R/GA as well as a freelance interaction designer and information architect. My work has been awarded with national and international awards.
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