More ways to go green
November 6th, 2008 | Published in Community
Canada’s public broadcaster CBC has joined the green forces, interestingly teaming up with Cisco (Canada) to launch a national environmental movement, One Million Acts of Green (OMAoG) (why do I hear Dr. Evil’s voice in my head every time someone starts to say “one million…”) The OMAoG site joins the list of other, similar Canadian sites like David Suzuki “sponsored” powerWISE and the Ontario Ministry of Environment’s Add It Up. The David Suzuki Foundation is one of the partners of OMAoG as well.
I haven’t had time to properly go through the OMAoG site yet, but it looks quite similar to powerWISE in its community building efforts. The layout looks slightly cluttered, but the user base seems to have started building up very quickly and I like the messaging on the site. CBC’s role in promoting the movement, according to an article in this month’s Strategy Magazine, is to feature teaser ads and 30-second spots with “celebrities and green experts” (of course – but is Mike Myers one of them? “One million dollars… I mean acts”). If only we could now get the newly elected Conservative government of Canada to do more to build more modern, cleaner infrastructure to help Canadians curb their emissions…
About the author
I have over a decade of experience working in digital media, advertising, and digital and social product design first as graphic designer and art director, and then as concept designer - a role very similar to a creative director, but with a stronger focus on user experience design and marketing strategy. I've also worked as project manager, managing projects for clients like Nokia, the world's largest manufacturer of mobile phones. I have gained experience in three different countries on three different continents: Finland, The United Arab Emirates, and Canada. Currently, I work as a Senior Experience Architect at Organic, Inc in Toronto, Canada. I work together with other strategists, creative directors, writers, designers and developers to create experiences that deliver exceptional value to clients and their customers.
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