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Archive for November, 2008

From industrial marketing to social marketing

Graeme Wood has put together an excellent, comprehensive roundup of what’s happened in marketing and communications, where are we coming from and where are we headed. From the value of a brand in mass marketing to the value of a brand in the world of social media, recommendation and reputation. You can read the whole [...]


Sketchboarding

Unfortunately I didn’t get to make a trip to CanUX this week, but I’ve been trying to catch up with the material online right away after the workshop. Brandon Schauer actually put his material up already before the end of the conf, and it seems like he held a great workshop on sketchboarding. Check out [...]


Revolutionize the process of web design?

Prototypes are a great way to explore design solutions with the developer team and the client, and to even test them with the end user at an early point of the work process. Unlike static wireframes, they let people try out the navigation and test interactions, fill in forms and follow external links. Some UXDs [...]


Welcome to the new home of Conceptology

When I first started this blog in 2006, I wanted to make it as easy as possible to set things up. So I chose Blogger, even though I already had a WordPress installation running on my server. Now I’ve finally taken the time to recreate the blog in WordPress, and get it its own domain, [...]


IA now

I’ve put together a new, short presentation on what IA is now, at the crossroads of web 1, 2, and 3.0. The emerge of social media, new levels of information and interaction, and portability raise the need for new ways of working and documenting design architecture, but the new doesn’t replace all of the old [...]


Three Minds

Starting today, I’ll have posts appear every now and then also in Three Minds, one of the two excellent blogs of Organic, which is where I work now. The first one talks about mobile microblogging services. In the post I highlight GyPSii, Plazes and Friend View, but there’s of course plenty of others, Brighkite, Shizzow, [...]


The beauty of web form design

Couple months ago I bought a digital copy of Luke Wroblewski’s book “Web Form Design – Filling in the Blanks”. Form design may not be as sexy as designing the home page, but well functioning, usable forms are important to users. A badly designed form can easily frustrate users and even drive them away from [...]


"Social networks were thought to be the way to outsource desire fabrication…"

“…to consumers themselves. To some degree they will do so. But in this age of individuality it will be the ego-centric wish that will be the more powerful driver of demand. “If I can dream it, I can have it.” Wish-based consumables are ego-centric: they are about my impulses based on the pleasure principle.” I [...]


Social interactions are not designed

Earlier this week I linked to Adrian Chan’s great article on social interaction design in Johnny Holland Magazine. It made me think of a few points that I think are worth a post in my own blog. First I think the term ‘social interaction design’ is misleading. Of course, in our context, in this industry, [...]


What ever happened to Fidg’t?

KillerStartups and several other sites featured Fidg’t, developed by the LA-based company Protohaus, as a very promising new tool last year. Fidg’t is a “social networking address book” that promised to help users to aggregate all of their social networking sites and group them into meta contacts. In other words, put all your friends from [...]


About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »