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Archive for June, 2008

Websites that adapt to users

Researches at MIT’s Sloan School of Management claim that morphing a website to suit different types of visitors could increase the site’s sales by about 20 percent, Erica Naone writes in this recent article on MIT’s TechnologyReview. The idea of having the website to automatically adapt to each visitor and display slightly different pages for [...]

About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »