Web ad spend to exceed TV in 2009
January 7th, 2008 | Published in Uncategorized
The UK will see advertisers spend more on the Internet than TV ads in 2009, according to the forecast from Group M, and in Sweden the Internet ad spend will overtake TV already this year (actually, another research lab, IRM, says that happened already last year). The Internet has grown to take almost a 20% share of all media spend in Sweden.
These are interesting milestones, of course, although now that television is moving to the Internet, soon there will be no clear distinction between a TV and web ad anymore?
About the author
I’m an interaction designer, information architect, strategist and creative lead, multi-skilled and versed in creative, strategy and technology. I’m also known as an electronic musician who has traveled the world from Tampere to Tokyo. I earned my experience as art director, concept designer and creative director in Scandinavia, praised for its award-hoarding digital agencies, then went on to work in the Middle East, the United States, and Canada. Currently, I work as Interaction Design Director at R/GA as well as a freelance interaction designer and information architect. My work has been awarded with national and international awards.
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