Smile, You’re on Camera!
May 16th, 2007 | Published in Analytics
Now that everybody is all about Google Analytics, a service called Tape Failure comes and adds another level to monitoring user activity. With Tape Failure, webmasters and marketers can watch actual user activity on their website.
Tape Failure enables people to record user activity as they browse on a website. Like Google Analytics, Tape Failure requires no additional software to be downloaded. You can just paste a couple lines of Javascript into each page that must be tracked, and Tape Failure starts capturing the users’ mouse trail and clicks as they move throughout the site. In addition to recording videos, Tape Failure also collects “more traditional” type of statistics on the visitors.
After a quick look at Tape Failure’s statistics page, I think I wouldn’t use it alone to track users on a website, but if you combine Google Analytics and Tape Failure to monitor the same website, I think you’ll have a pretty comprehensive package.
Look at CMS Wire’s article on Tape Failure here.
About the author
I’m an interaction designer, information architect, strategist and creative lead, multi-skilled and versed in creative, strategy and technology. I’m also known as an electronic musician who has traveled the world from Tampere to Tokyo. I earned my experience as art director, concept designer and creative director in Scandinavia, praised for its award-hoarding digital agencies, then went on to work in the Middle East, the United States, and Canada. Currently, I work as Interaction Design Director at R/GA as well as a freelance interaction designer and information architect. My work has been awarded with national and international awards.
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