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Roll the Dice

March 16th, 2007 |  Published in Campaigns, Marketing  |  4 Comments

Get the Glass is a campaign site for the California Milk Processor Board, and an excellent attempt at mixing the idea of a board game with clever, well crafted visuals online. Fun and interesting, and I think it’s the first of its kind that I have seen – really a great mixture of different elements that work so well together. Check it out for yourself – let’s see who gets the glass first! :)

(The San Francisco-based Goodby, Silverstein & partners seem to have done some great spots for the CMPB. North Kingdom of Sweden created the website.)

Karri Ojanen

About the author

I’m an interaction designer, information architect, strategist and creative lead, multi-skilled and versed in creative, strategy and technology. I’m also known as an electronic musician who has traveled the world from Tampere to Tokyo. I earned my experience as art director, concept designer and creative director in Scandinavia, praised for its award-hoarding digital agencies, then went on to work in the Middle East, the United States, and Canada. 

Currently, I work as Interaction Design Director at R/GA as well as a freelance interaction designer and information architect. My work has been awarded with national and international awards.

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About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »

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