Reality Web
February 27th, 2007 | Published in Campaigns, Marketing
The home appliances company Electrolux will soon start a reality TV-based web campaign called Kitchen Stage in Finland. In Kitchen Stage, web surfers can follow the life of an ordinary family, whose kitchen has been equipped with the latest Electrolux appliances. The family was chosen from 112 applicants earlier this month, and the idea is to show consumers how people can use the new appliances in real life and how well they work in the kitchen.
Similarly, the mobile phone operator Kolumbus has already earlier launched their own reality TV-inspired online campaign called Vapauden hinta. And much before all this, ordinary webcams used anywhere in the world to send live video (or frequently updated still images) online have already been, and are, a form of reality TV online. I find it a bit surprising that there haven’t been more “reality web” campaigns, and I welcome the development, as I think the endless reality TV shows can be much less annoying online. On the web you can add much more features to the show, like real time voting, prerecorded highlights, Q&A, etc.
Karri Ojanen
About the author
I’m an interaction designer, information architect, strategist and creative lead, multi-skilled and versed in creative, strategy and technology. I’m also known as an electronic musician who has traveled the world from Tampere to Tokyo. I earned my experience as art director, concept designer and creative director in Scandinavia, praised for its award-hoarding digital agencies, then went on to work in the Middle East, the United States, and Canada. Currently, I work as Interaction Design Director at R/GA as well as a freelance interaction designer and information architect. My work has been awarded with national and international awards.
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