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Archive for November, 2006

"Turn Right at This Yellow Building…"

Finding your way using a map, based on addresses and numbers, is just one way. Most of us know even better how to navigate by using visual descriptions. How many of us remember what the address of, say, Eiffel Tower is, but we all know how it looks like? Navman seems to be the first [...]


Ethic-conscious Barcodes

Kulutuskapula / Consumer Gadget won the award for the best new innovation at IST 2006 in Helsinki. The service, designed for mobile browsers, allows consumers to check the ethical background of any consumer product by fetching the info from the product’s EAN barcode. I tested the service with the barcodes found on a couple random [...]


Mapping the Earth

Google Maps has introduced a neat new feature called Click-to-call, which enables you to call a business you’ve found on the map – apparently for free. Simply click the “call” link and enter your phone number to be connected. Both local and long distance charges are covered, but the service works only in the US [...]


Pay-Per-Click – Scratch Yer Head?

eMarketer reports on a new survey on PPC advertising conducted by the e-tailing group, which found that PPC is popular (as we all knew already), but not so easy to manage. Most PPC marketers spend their buck on Google, and 44% of the e-commerce executives surveyed say they allocate 20% of their entire advertising budgets [...]


Mapping Housing

Craigslist is a popular website, started in the mid-90′s in San Francisco, that lists local classifieds and forums in numerous cities worldwide. It appeals to its users with its simple design and interface and common-sense, down-to-earth approach. At Housingmaps.com, however, the original, super-simple Craigslist UI has been made a bit more visual. Housingmaps puts together [...]


Concepts That Power Campaigns

Those of you who live in Finland are perhaps well familiar with the YTV Journey Planner, which is a door-to-door planner that gives you advice on the best public transport connection to your destination within the Helsinki region, and its “big sister,” Matka.fi, which is a similar tool for the whole country. While the YTV [...]


About Conceptology

Conceptology is the personal blog of Karri Ojanen, an interaction design leader, usability consultant, creative director and digital marketing strategist. The posts cover a wide area from advertising to corporate culture, mobile technology to social media, and product design to design techniques. . Subscribe via RSS »